For decades, marketing teams have been experimenting with different products, messages, and branding in an attempt to generate demand and convert website visitors into paying customers.
With over 25 years of experience developing and supporting digital experiences, Imarc has helped implement conversion rate optimization (CRO) strategies for early-stage startups to Fortune 500 companies. While the details of these experiments may differ by industry, Imarc has compiled the tools and techniques that can be universally applied to optimize website conversion rates.
This ebook outlines those tools and techniques to help you plan for and successfully implement your own CRO strategy – regardless of your budget or resources.
