The countdown begins! Google has officially announced the transition from Universal Analytics (UA or GA3) to Google Analytics 4 (GA4) on July 1, 2023.
We suggest making the move to GA4 sooner rather than later. This will allow you more time to familiarize yourself with the new look, capabilities, and reporting of GA4. Download our guide for more info on what to expect, what you might miss, and the advantages of immediately starting your transition to GA4.